Marketing 101

Led by: Joel Beesley, Uni High Computer Science Teacher

We see good and bad examples of marketing in our daily lives in a variety of methods. In this class, students will choose a product and create their own marketing campaign to be used on social media platforms, websites, billboards, television, radio…you name it. We will visit a local grocery store and analyze their sales strategies and why they market the way they do. This week-long course will begin with a background on marketing and progress to students working to develop their marketing plan and actually develop their products using a variety of software.